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Leading End-to-End Digital Transformation for Scalable Growth

We supported Moroccan Oil through a large-scale digital transformation, including a full replacement of their operational systems, ensuring business continuity throughout, enabling data-driven market expansion, and building a smart data infrastructure to identify and nurture end customers—even when there’s no direct interaction with them.
  • FINAL RESULTS

100%
Continuity

We ensured complete business continuity during the full system replacement, including seamless financial year-end closing and uninterrupted logistics.

40%
Acceleration

We accelerated market-readiness by 40% through data-driven go-to-market planning and deep analysis of consumer behavior in new regions.

30,000
Customers

We identified and engaged 30,000 end-customers through personalized campaigns launched as part of the U.S. pilot program.

Legacy Systems, Market Blind Spots, and Missing End-Customer Data

Despite their commercial success, Moroccan Oil was operating on outdated operational systems that made it difficult to gather and analyze data. They initiated a complex transition to replace all core platforms (ERP, CRM, WMS, etc.) without disrupting business operations. In parallel, they aimed to expand into new markets like Australia—without clear knowledge of local customer behavior. A key challenge was also the lack of visibility into end consumers, since most purchases occur through salons and resellers.
  • THE CHALLENGE
  • THE SOLUTION

Seamless Systems, Smarter Markets, and Deeper Customer Insights

Business Continuity – We built a centralized data platform that aggregates inputs from all legacy and new systems, allowing for seamless year-end closing, inventory counts, and uninterrupted logistics.

New Market Expansion – We collected and analyzed open and commercial data using BI tools to help the company understand how to position products in new markets—pricing, packaging, bundling, etc.

End-Customer Intelligence – We developed systems that integrate with salon software and product barcodes, providing incentives for users to scan and identify themselves. This enables Moroccan Oil to personalize communication and marketing directly to end-users.

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